Joint innovation with a strategically oriented manufacturer.
Contemporary methods as a meaningful differentiation
The market for electronics manufacturing is highly competitive in Germany. To reach new leads in the automotive, medical and tech industries, Kämpfe Elektronik first had to consolidate its market positioning, develop a solid UX strategy for its online relaunch and take full responsibility for its continued growth.
In order to make internal processes more efficient, the company decided to develop an internal mobile app that connects to its systems and connects the various departments together. Equipped with a mobile device, every employee will be able to scan all materials to retrieve information, facilitate correct reordering and storage, and support internal communication.
As part of the product team, brightside Studio advised the company on the user experience and worked on designing the user experience - in close collaboration with the product manager, developers and end users: the employees.
New ideas for positive change and empowerment
Together with the owner and CEO of Kämpfe Elektronik, we approached each step with a strategic mindset, from core brand identity to effective user experience. The introduction of a modern brand and a new website led to an acceleration of sales and a unification of the team around shared values.
The internal product acceleration of Kämpfe Elektronik
At the same time, work continued internally for the user-centric organization, where we helped Kämpfe Elektronik develop a custom digital tool that accelerates the team's fulfillment, management, and communication workflows and enables the company to take on larger orders, process them faster, and plan for growth in a healthy way.
After validating our ideas, we worked with external developers and KE's management team to create a fully usable product for employees that met the needs of stakeholders and end users. Finally, a complete UI kit was developed to ensure consistency of the user interface as the application was scaled.
Added value for 50 employees and the entire business
By combining our UX expertise with the developer's technical know-how, we have created a clear and easy-to-use app for employees with different levels of experience working with digital products. The mobile device is equipped with a scanner that feeds the app with data from various databases. Key features include material orientation — a guide to the use of machines and components — and the ability to check the status of a project.
As processes and machines are optimized, the needs of users will also change over time. We will continue to support Kämpfe Elektronik and his team in further developing the application.
Let’s discuss your product needs
Want to know more about how we can help? Our co-founder Victoria will meet with you to analyse your situation and discuss the efficient and flexible solutions to your design bottlenecks that brightside Studio offers.
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