Product Design

Benefits of Prototyping

By using agile workflows and prototyping, you avoid committing expensive design and engineering resources to building features that haven't been tested.

Concept and design of prototypes

Prototypes should provide effective visual solutions to user problems, so enough conceptual and visual work needs to be invested to properly exploit their benefits.

How it works

We build both high and low fidelity prototypes in Figma and conduct usability testing to get early feedback on the first version of a product or specific features we want to add.

UX Design

We use agile methodologies and our practical expertise to create intuitive experiences for users of digital products, with increased satisfaction leading to greater product adoption.

UI Design

Successful user interface design is when excellent usability and aesthetics come together to create products that are a pleasure to use, have great visual appeal and are designed with the end-user in mind.

How we work

In our experience, digital products are best designed using agile methods. This means we work in small iterations, in close collaboration with the product team, and have access to the end user to test and validate concepts.

Benefits of usability testing

User testing allows products to be tailored to user needs based on factual data, rather than assumptions made by those who build them. If you overlook specific context and information, you may miss the mark.

Testing schedule

Usability testing is repeated throughout the product development process, especially in the early stages, to avoid going too far in a potentially wrong direction. Usability testing also helps to identify where improvements should be prioritised.

How it works

For usability testing to be effective, the right users must be recruited to test the right features in a relevant context. User testing is conducted by experienced facilitators using specific tools and techniques.